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Laurastar was founded by people who love beautiful fabrics. Their passion led them to create a unique world bringing together beauty and Swiss technology to enhance your clothes and your appearance.
Beautiful clothing and technological perfection soon became Laurastar’s watchwords. With one objective: to make them accessible to all. It all started when its founder collaborated with an Italian engineer. One made beauty his watchword, the other cherished an ideal: to make a technology, which until then had been exclusively for professionals, accessible to everyone.
The Swiss brand’s first invention was an ironing board incorporating a professional steam generator guaranteeing unparalleled results and ultimate ease of use within your home. It was an immediate and enduring success.
This international brand’s products are exported to over forty countries, making the company a global leader in professional ironing systems for domestic use.
Laurastar exists to revolutionize ironing techniques. Its Swiss researchers and engineers are dedicated to ongoing innovation in order to bring state-of-the-art technology into your home. Professional soleplate, exclusive steam, active board: the brand has perfected an entire ironing system to beautify your clothes and offer you exceptional ease of use.
Laurastar ironing systems are designed with a single goal: to help you obtain a unique, professional result within your home. To do this, the brand brought together an exclusive Laurastar active board, equipped with a blower and vacuum system, an integrated professional steam generator and a professional iron – another Laurastar exclusive feature.
A Swiss innovation, the Laurastar Magic was the first ironing system for home use to have a board with a blower and vacuum system to prevent unwanted creases and protect your fabrics.
Since 1996, when it was first launched, this Swiss technology has helped to take care of your clothes; a true revolution for all those who love beautiful clothes. And want them to stay beautiful for longer.
Over a million of the brand’s flagship product, Laurastar Magic, have been sold across the world. This ironing system has now evolved with the creation of the Laurastar Smart.