With Mother's Day nearly here, make life a little simpler with one of our professional ironing appliances. Save 15% Off bundles. Bundles
The birth of Laurastar, like all wonderful stories, began with a chance meeting. At the beginning of the 1980s, an innovative Swiss entrepreneur partnered with an Italian engineer. They had a single goal: to beautify your life. How? By creating an ironing board with an integrated, professional steam generator to provide all of steam’s beneficial effects, at that point inaccessible to the general public. The result? Unrivalled ironing quality to enhance the beauty of your clothes as well as purify them by killing 99.9% of bacteria.
With a passion for beautiful and efficient design, Jean Monney partners with the Italian designer Laura Biagiotti to create watches and jewellery.
At the beginning of the 1980s in Milan, Jean Monney meets an Italian engineer who takes inspiration from professional ironing systems and who suggests combining a steam generator and an ironing board in a single system. Laurastar was born from this concept and its name was chosen in homage to Laura Biagiotti.
After several years of fine tuning by researchers and designers, LAURASTAR PREMIUM is launched, the first ironing board in the world for home use to include a steam generator.
An innovation and a slogan: “Ironing is no longer a chore”
Laurastar starts exporting outside of Switzerland and establishes European distribution.
Laurastar inaugurates its production centre in Bioggio, in the Swiss canton of Ticino.
Laurastar establishes its worldwide headquarters in the village of Châtel-Saint-Denis, in the Swiss canton of Fribourg.
The launch of Laurastar Magic, the first ironing system for home use featuring an iron board with a vacuum and fan function. A million units were sold in ten years.
Laurastar launches its first steam generator, giving it the name Steamax. Winner of the Good Design prize and chosen as best Swiss design of the year.
Chanel Haute Couture photo with Laurastar’s Steamax.
As the slogan says: With Laurastar, there’s no need to iron twice.
Laurastar wins the silver medal at the international exhibition of inventions in Paris.
Laurastar provides info on its exclusive and scientifically. The exceptional results it offers are scientifically proven.
Laurastar updates and beautifies its visual identity along with its entire range of products.
To celebrate 30 years and 2 million products sold around the world, the brand offers a limited edition ironing system.
Selection made for the magazine L’Illustré.
Laurastar joins the family of Swiss Confederation icons in the emblematic RTS podcast: a one minute chronology with Valérie Paccaud, made by Couleur 3.
Inauguration of the first Chinese point of sale, carried out in the presence of the Swiss ambassador Jacques de Watteville.
Laurastar launches the Lift, the first portable steam generator that irons and steams. No sooner than it’s launched, the product wins a number of design prizes.
Laurastar joins the big names that embody Swiss creativity and entrepreneurship, including Favarger, Valmon, Victorinox, Stoeckli, Swiss and Patek Philippe.
Laurastar becomes the official partner of fashion designers at Kuala Lumpur’s Fashion Week.
The fashion designer Guo Pei uses and recommends Laurastar. She is a Guest Member of the Fédération de la Haute Couture et de la Mode in Paris.
Taking care of artists’ wardrobes backstage, Laurastar becomes an “Atypical Partner” of the Montreux Jazz Festival.
The independent Swiss laboratory Scitec Research SA conducts a study on Dry Microfine Steam (DMS), which proved its effectiveness in eliminating micro-organisms while leaving the fabric perfectly dry.
The new Laurastar Smart system is the world’s first connected iron. Its mobile app allows it to transform into a real ironing coach.
Laurastar inaugurates its new European technical centre in Kapuvar, Hungary, which seeks to test products and guarantee their repair for at least 10 years.
Laurastar changes its visual identity and adapts its slogan in line with future innovations.
Julie and Michael Monney take the reins of the company and carry on the tradition of innovation, design, quality and passion instilled in them by their father.
Laurastar inaugurates its new 9.500m2 centre in Kapuvar, Hungary, aiming to achieve high levels of excellence and quality.
Extensive tests conducted in Switzerland, Japan and the United States show that the exclusive Laurastar Dry Microfine Steam (DMS) kills 99.9% of viruses (including coronaviruses), bacteria and mites in a matter of seconds. These tests also confirm the effectiveness of DMS in eliminating odours and pollen.
Launch of IGGI, which de-wrinkles clothes at high pressure and disinfects textiles and objects using DMS.
Launch of a special edition to celebrate Laurastar’s family history, which has become a global leader of high quality steaming systems in just four decades.
The brand passionately pursues its mission to take care not only of your clothes’ beauty, but also of you and the planet, thanks in particular to its hygienic steam and the commitment to fight against planned obsolescence. Because life is never too beautiful.
